The longest week of two years
by Bob Harvey on 07-Jan-09 06:01 -
It's
Friday and it's the day after Christmas and the day before the weekend.
Most shops are open with all the nervous mood of a fire-sale after the
credit-crunch hit pre-Christmas spending, stemming cash-flow and
squeezing profits. My local department store launched its winter sale
in several departments back on December 15th and the big retailers
launched their January Sales on the internet yesterday - on Christmas
Day.
If you're not
out buying stuff then there's another weekend coming up, so there'll be
entertaining and parties a-plenty. Many businesses across Britain will
stay closed right through next week, cushioning the further hang-overs
of New Year, and building up to traffic chaos on the following weekend
as thousands return home to go back to work on Monday 5th. Or not. How
many jobs will there be to return to? How many companies will be
counting the cost and taking the difficult decisions?
Is
there anyone out there who can make sense of this crazy world we're
living in? Businesses are collapsing because nobody's spending and
nobody's spending because businesses are collapsing. The banks are
paying next to nothing to borrow money centrally and between each
other, but they're not lending so nobody can buy or sell their home. Is
it capitalism that's failing society, or society that's failing
capitalism? How can we live the utopian egalitarian dream when a greedy
few can seriously damage all the economies of the world in a matter of
weeks?
Then there's
global warming and the irony of well-meaning pleas not to leave the TV
or computer in standby mode, not to fill the car right up with petrol
because that reduces fuel efficiency, and not to boil a full kettle if
you only need a cupful. All very worthy, I'm sure, but did anyone dare
to suggest that Christmas decorations might be a profligate
extravagance? One person did, but it does sound something of a kill-joy voice in the wilderness.
So
where next? My pre-resolution prediction is that the only choice we
have if we are to maintain our sanity and move forward is by adopting
the powerful mixture of creativity blended with optimism. The next
decade is going to be very different from the Noughties. We'll be less
focused on quantity and more concerned about quality in many aspects of
our lives, and in all areas of consumption. There will be a hunger for
values, because so many have been lost since the global egotism that
was born in the 80's. The alternative is the descent into a totally
self-centred material jingoism that defies any concept of humanist
values.
09 must be radical. Or else...